FEC Industry Experts
Here to answer your questions and help you succeed
*Panel of industry experts is subject to change due to availability of speakers.
*Panel of industry experts is subject to change due to availability of speakers.
As the president of one of the largest manufacturers for FECs, president of Amusement Construction Co. for FECS, and the owner/operator of a 60+ years old family entertainment center, Dutch has experienced the effects of two recessions and the shut-down of businesses due to COVID-19. His unique perspective and insight to how FECs have survived and how some have even thrived will help attendees understand better why the FEC business is a great opportunity even during bad economic times. Dutch is a 30+ year veteran in owning, operating, designing, building and supplying FEC facilities. As the leader of the most diversified supplier to the FEC industry, Dutch has successes and failures around the world and can help you make good choices to help you get your business started right!

Bill is an Account Executive for Amusement Products and a longtime amusement industry veteran with more than 35 years of experience. Throughout his career, Bill has worked closely with entrepreneurs and operators to plan, develop, and grow successful family entertainment centers—helping bring projects to life that include go-kart tracks, miniature golf, batting cages, bumper cars, and other revenue-driving attractions.
In addition to his work with FEC owners, Bill is also a business owner himself. He operates a successful mobile miniature golf company, giving him firsthand insight into what it takes to build demand, manage operations, and deliver memorable guest experiences. That combination of industry expertise and real-world ownership experience helps Bill guide others toward smart, practical decisions that support long-term success.
Nate has been a key member of the Delta Strike team for nearly a year, working closely with Family Entertainment Center (FEC) owners and operators to drive growth. He understands that success in FECs goes beyond selling attractions — it’s about staffing, guest flow, per-cap revenue, repeat visits, and creating experiences that keep families coming back. Nate helps operators implement solutions that strengthen both the guest experience and the bottom line.
Before Delta Strike, he built and led a national sales division of over 70 team members, driving 30% year-over-year growth through scalable systems and strong frontline leadership. A U.S. Army veteran with a background in intelligence analysis and public service, Nate brings discipline, strategic thinking, and practical, operational insight to every engagement.
He is also a published author on navigating difficult customer interactions, reflecting his deep expertise in guest experience and team development. Whether advising operators or sharing insights, Nate brings a practical, no-fluff approach grounded in real-world experience.
There is an old saying, “Find a job you love and you will never work a day in your life.” This is absolutely true for me. I walked into a fun center in Lynchburg, VA early in my insurance career because I saw their billboard while driving home from an event I was speaking at for summer camp directors. From that point on I have dedicated my time and career to learning everything about the family entertainment industry I can. There are many types of insurance products in the world but when you immerse yourself in every aspect of the industry you’re ensuring that you become a real master of the profession. In business your reputation is everything. I am proud and honored to have achieved a reputation as a trusted partner. Being hands-on and available at 2:00 am to discuss a claim is what has propelled me from that first fun center in Virginia to where I am now.

Chris is an experienced public speaker who has been in the amusement industry for 25 years. He has experience in installing, operating and maintaining arcades for amusement and water parks, FECs and route operations. He joined Intercard after a successful tenure as a regional director for industry leader Family Entertainment Group, where he oversaw arcade operations in major amusement parks including Kings Island and Carowinds along with major water parks Kalahari Resorts and Great Wolf Lodge.
Chris has worked with several other arcade industry giants, including Player One Amusement Group, Elaut USA and Tricorp Amusements.
A Pittsburgh native, Chris’ first arcade memory is playing the classic “Fascination” rollerball game at the legendary Kennywood Amusement Park. He began his professional arcade career as a technician for Dave & Buster’s in Pittsburgh. His favorite arcade game is “NFL Blitz 1999.” “That was one of the games I played in high school,” says Chris, “I actually own one and I keep it clean and running.”
Chris has many years’ experience speaking to large groups about arcades and operations in every format. His passion for the industry and love of helping operators succeed is contagious.

As a part of the New Business Development team at QubicaAMF, Michelle works with entrepreneurs, developers and established operators to bring new bowling and entertainment concepts to life. From traditional bowling to emerging social entertainment formats, she helps clients navigate the development process and identify solutions that create engaging guest experiences and long-term revenue opportunities.
Prior to joining QubicaAMF, Michelle Terrell spent 30+ years in the bowling and entertainment industry, with a career spanning operations, sales, league and tournament development, and business growth.
Michelle enjoys using her industry experience to help operators turn ideas into successful entertainment destinations that keep guests engaged and coming back.
QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.

Phil has become an industry icon with 29 plus years of industry sales experience, sales that have touched hundreds of fun centers and location based entertainment centers across North America. Phil has led sales teams for industry suppliers but has also been passionate about raising the bar in the industry. His passion has led him to convince companies to sponsor education in our market place to ensure success for new entrants and for the old dogs who need to learn new tricks. He has sat on educational committees for years contributing to bring great content to trade show seminars.
Phil’s approach to sales has always been “build a relationship first and the rest takes care of itself. Friends buy from friends”. This approach has led him to garner friends across this land, friends that have been encouraged and helped directly and indirectly by Phil.
Phil, in his “spare time” also pastors a church in his home town of Kissimmee, FL and loves the outdoors. beach time, jet ski’s, long walks, and that’s where you’ll find him when he’s not on the phone trying to solve one more challenge.

After graduating from Mercyhurst College with a degree in Hospitality Business Management, Adam began his career in the restaurant business. He started as an Operation Manager moving quickly to General Manager. Twenty+ years ago, Adam switched to the Family Entertainment Center business, managing all aspects of these facilities. Adam quickly excelled and became Vice President of Regional Operations for a management company which had him oversee 13 different locations in five different states, managing over 800 managers and team members. Adam joined Shaffer Distributing in October of 2018 as Business Development Specialist and works with our sales and FEC teams.
Shaffer Distributing is a leading supplier of coin-operated arcade games, redemption equipment, virtual reality, digital jukeboxes, and vending machines. We are an authorized distributor representing virtually every ultimate amusement and vending industry equipment manufacturer. We sell equipment, parts, and services to a diverse group of businesses, including fun and vending operators, universities, family entertainment centers, arcades, bowling centers, movie theaters, resorts, water parks, and many other types of entertainment-focused venues throughout the United States, Puerto Rico, and Canada.

Sonya Terry is a Growth Specialist with TrainerTainment who brings more than 16 years of hands-on experience in the laser tag and amusement industries. Before joining TrainerTainment, she served as a trainer, general manager, and Texas area manager for Leisure Entertainment Corporation of Canada, operator of Laser Quest, one of the original names in laser tag.
Sonya specializes in sales, leadership, guest service, and developing young, first-time employees. Her practical approach is shaped by years of leading teams, managing locations, improving operations, and helping employees grow in confidence and capability. Known for her empathy, encouragement, and ability to build genuine relationships, Sonya creates engaging learning experiences that go beyond simply teaching a process. She helps participants understand how to apply what they learn in the real world.
Whether she is speaking to frontline employees, emerging leaders, or experienced operators, Sonya delivers practical strategies, honest conversations, and actionable ideas that help people grow and businesses succeed.

Dave Wallace is the President and Founder of Turfway Entertainment, a consulting firm located in Indianapolis, Indiana which helps many groups with many challenges in the FEC world. From concept creations, feasibility studies, operational set up, expansions or modernizing of existing properties, brand health checkups and operational management oversight or long-term contracts, he and his team can assist in maximizing revenues, profitability, relevancy and long term sustainability. Dave has over 25 years in operations and has successfully opened 85+ properties to date for independent and franchised businesses. As operators, his team is well versed and has expertise in all your business needs from start to finish.